The Mutualité Française is launching the 3rd part of its communication campaign initiated in 2018 around the concept of a “real mutual”. In an unprecedented health, social and economic context in France, the new campaign highlights the role of mutual insurance companies as “creators of links” in order to generate commitment among all parts of the population..
After questioning (2018) and embodying (2019), it is time for commitment for this third campaign: that of mutualists, with the commitment of mutualist employees and activists; that of the French people, to call on them to join and support the mutualist movement; and more generally, to remind them of the key role of real mutuals in matters of solidarity and mutual aid.
